Launch more winners than losers.

Test before you Invest.

Advanced business model experimentation.
The only market validation that counts.



I have a product idea and need a market research

Early market intelligence that gives teams exactly what they deserve. Think of it – survey on steroids.

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Venture validation

I have a product idea that I want to validate. I need guidance on how to run a  successful venture validiation.


Diagnose your growth

I want to position my innovation capabilities against my industry and competitors and see how efficient I am at converting my growth

Our clients

Execution is everything

We help clients bring their bold ideas to life by validating them in the market and turning them into products that customers want and will pay for. Then we build them with a quick and agile process.

Our experienced team will launch you to the market fast with our time-tested and signature process. Creating the right product and growth plan that ensures the highest potential ROI.

Case studies

Our capabilities

We guide our clients in each stage of the product development cycle. From ideation through prototyping, iterating and building an MVP. This way we save our clients from wasting valuable time, money and effort.

Did you know that over 40% of products fail because they don’t have the right product-market fit?

 That’s why we test your product-to-be with REAL buyers. To make sure the product reflects their real needs and confirms their willingness to buy it.


Early market intelligence

Everything you wish a market survey actually was.

consumer insights
social listening
investors brief and data
audience data management
structured and unstructured data utilization
market attractiveness


Prototyping & modelling

design sprints
business modelling
operational P&L
UX and UI
brand positioning
KPI mapping
potential and scale


Smoke test

venture validation
willingness to pay
pricing strategy
growth formulas


A private, cross-industry slack community of innovation leaders only to share insights and connect.


Why Honda is growing and Suzuki is falling

Why Honda is growing and Suzuki is falling.How measuring your growth and innovation and comparing it against others in your industry can tell you if you are on the right track.Article overview: 1: Some context on innovation measurement. 2: [Digression] What metrics...

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50 innovation analytics you need to know.

50 innovation analytics you need to knowThe definitive performance guide for 2020This guide should introduce you to key performance indicators that help optimize your digital product performance. With this teams will get a great understanding of what to look for, how...

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We think BIG (and fast). It’s what keeps us Lean and Agile. The way that we create products for our clients is the exact way we operate. Always optimized for the best possible ROI. We practice what we preach.

We remain in the startup mode – We Stay Agile. Laser-focused on execution and delivery using our methodologies and secret sauce to maximize efficiency.


Blake Williams

Kamila Olek

Let's talk!

Let's have a coffee chat.


let’s hop on a call:

US: +1 516 325 1073

PL: +48 513 701 605

or drop us a line:

Do you want to validate your product idea, grow an existing venture or simply see if there’s a good vibe?

Leave us a message here. We get back very soon.

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