One of the most widely known statistics in the communication space is that 93% of effective communication is non-verbal.
A 2016 Nielsen Consumer Neuroscience study that revealed ads with an above-average emotional response from consumers, caused a 23% increase in sales compared to average advertisements.
Let’s start paying attention to the emotional context in sales.
OODA HUD for Sales Teams
How we helped win the meeting with a leading US retailer by leveraging emotions and AI personality prediction.
Empower your sales teams with the Heads Up Display (HUD) and analytics to consistently manufacture the emotional experiences (subconscious) during the buying process that reinforces the rational business cases (logical). Learn how your prospects are feeling during your sales call.
Win enterprise accounts by Personality DISC analysis of meeting participants, their best matches with your sales teams, and clear action points.
When speaking to…
When trying to persuade…
How does X make decisions?
How to negotiate
How to discuss pricing
Get in touch with us and test drive OODA to see how accurate your personality prediction turns out.
See how we helped our client prepare for the meeting with no. 1 US Retailer
The Marlboro Effect
The Marlboro Effect is what happens when there is a large amount of money invested in your company’s marketing and sales teams, but an underwhelming revenue performance follows.
Why your prospecting is failing
There’s a fundamental misalignment between marketing KPI’s and sales activities and it comes down to the division of labor and skill sets alignment within B2B sales.