Product-market fit & idea validation

Validate and launch your ideas quickly and efficiently.

The problem

DOES YOUR IDEA HAVE THE POTENTiaL TO BECOME AN 8 FIGURES VENTURE? 

Test before you build

How do you build a product that buyers rave about without wasting any time or budget on investments that don’t deliver a positive ROI?

fine-tune your idea to appeal directly to identified market needs

prototype your product in a quick and agile process

validate the initial traction for your product with continuous iterations and experiments

build and launch an MVP

The solution

We use the lean startup approach to take your product to market as quickly as possible with the right business model.

We help you create a business model that reflects the real needs of your customers. We test the idea prototype with real users, iterate and experiment to define the product-market fit.

Once we collect the data and feedback, we design and build an MVP and help you launch it in a time and cost-effective manner.

01

Ideation

02

Design
Sprint

03

Prototype

04

Smoke
test

05

MVP

06

Growth &
scaling

01

Idea
Design

01

Idea
Design

01

Idea
Design

01

Idea
Design

01

Idea
Design

How it works

01

IdeaTION

In some cases, you might need inspiration to find a perfect business idea for an industry or a particular niche.

We start with your idea or co-create a portfolio of potential products. Our team can inspire you with the latest trends, technologies or business models. We interview the audiences and run focus groups to come up with solutions that solve the real problems.

02

Design Sprint

We collaborate with experts to design the customer journey and scope out the right business model. We create initial mock-ups and validate them with potential actors and stakeholders. 

The deliverable of the Design Sprint is a pre-prototype. Consisting of a business model (validated with paying customers), business case assumptions, operational P&L and initial mock-ups.

The shelf-life of the Design Sprint prototype is usually very short but is the best possible kick-off to the validation process.

03

Prototype

A prototype allows you to emulate the customer experience without creating the actual product just yet.

We are not at the production phase yet. The prototype enables us to test the value proposition of your product with a wider range of real, potential customers. We gather necessary data and run experiments to verify the assumptions of the business model.

04

Smoke Test

Next, we put the prototype in front of very well defined audiences to validate their willingness to pay or use your product.

We are data driven marketers and track all possible KPIs to accurately measure the traction of your product.

We split test different messaging and pricing strategies to come up with a version of your product that is ready for release: Version 0.1.

05

MVP

A Minimum Viable Product is the first version of your product. It is presented early to consumers to help you get valuable feedback for further improvements or pivots.

You can think of it as Version 0.2. You launch a product with very basic functionalities and run beta customer acquisition to build a user base that can be called “early adopters”. We use this base as a source of customer feedback from real users.

Concurrently, you are working on improving your product and releasing new features step by step in an agile process.

06

Growth

Once we find the product-market fit, and users are demanding new features and functionalities from your product, it is time to make the final decision on production and scaling.

We can help you with growth strategies, fundraising, building a dedicated team or finding products that already exist for possible acquisition.

The reason why

Over 40% of digital products fail due to a lack of a product-market fit. 

Validating a product before putting it in production results in a winning product that users actually want to buy. Saving you time and money that can now be utilized in growing and scaling your winning product.

Let's talk

LET’S SEE IF WE’RE A FIT

let’s hop on a call:
US: +1 516 325 1073
PL: +48 513 701 605

or drop us a line:
hello@innpulse.ventures

Do you want to validate your product idea, grow an existing venture or simply see if there’s a good vibe?

Leave us a message here. We get back very soon.

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